The FOUNDATION DROP coming soon...
Our collection is about more than clothes.
It's about creating a blueprint.
Follow your Path.
Join the Blueprint Community
Get early access to the Foundation-Fall drop, 10% off your first order, latest deals, and our Discord channel.
In our debut collection, we draw inspiration from Japanese gardens — balanced, intentional, and built with purpose —
relating back to our Chicago roots, we channel that into clean, versatile pieces designed to move wherever life takes you.
Whether you're chasing goals, finding your rhythm, or carving out your own identity, Blueprint Apparel reflects your
focus, discipline, and individuality.
This isn't about following trends — it's about following your path.
This first release is partly inspired by the design of the tiger in classical Korean art. This is something we
pay homage to as a prominent feature of the collection to instill courage and hope for the future.
Come back soon for an official release date/time, but in the meantime, subscribe to our email list for new deals
and arrivals or join us on our moderated Discord channel around design fundamentals and materials for lifestyle fashion.
The FOUNDATION Line
Design Philosophy
Quiet Discipline
Every stone and every line serves a purpose. Inspired by flowing harmony and intentional design.
Modern Balance
A map for your lifestyle, blending clean design with modern aesthetic and timeless versatility.